About Us

Keith “K-Deuce” John is a singer, songwriter and producer based in Detroit, Michigan, USA - the birthplace of Motown and one of the world’s most influential music cities. As the youngest grandson of Rock & Roll Hall of Fame inductee Little Willie John, Keith blends his soulful R&B roots with new age trends to create fresh-sounding tracks that are all at once classic, catchy, tailored, and timeless. Keith's work can be heard locally and internationally. He's best known for his unique vocal compositions and his ability to bring out the best performance of any recording artist, which he does regularly as the in-house studio engineer at Star Factory Artist Development.

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There has always been an innate and sacred relationship between music and sports in the entertainment world, and Deuce Entertainment was founded through the melding of these two passions. As a native Detroiter and lifelong sports enthusiast, Keith knew that he had to be a part of the city's inevitable resurgence when the Pistons drew the #1 pick in the 2021 NBA draft and the Lions began to show glimmers of a potentially historical run. Under the moniker of Downtown Deuce, he seized the opportunity to evolve his platform and now creates digital content centered around Detroit’s underdog story, the restoration of our city, our culture and our sports teams. Original sports anthems by Downtown Deuce have been featured at the Pistons’ hometown arena as well as in local news features, TV appearances, and on streaming platforms worldwide.

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At Deuce Entertainment, our mission is to connect people deeply to their chosen  experiences through music. There is one common denominator at the heart of teams, brands, and cities we love: the people. Magic happens in the moments where we can create a unique connection between people and the environment around them. The beat that synchronizes your cheers with thousands of strangers as the home team scores the game winner, the soundtrack to a movie scene that wells tears behind your eyes, the wave of nostalgia when you hear the melody from your favorite commercial as a kid, and the song your own kids belt out from the back seat on the drive home - those are the core memories that we want to relive over and over again. Those are the moments we create with music.

 

We have a talented team of creators that can help curate a one-of-a-kind experience for your customer or fan base. Let's Connect